Posts Tagged ‘Social Business’
Where to start in Social Media? A fresh look from a different angle.
Posted by Axel Schultze in General
Saturday, 5 December 2009 11:49
After discussing and consulting with probably 100 executives in all industries the number one reaction has been:
“I get it, I know we gotta do something – but where do we begin?”
It can’t be “Hey everybody go on Twitter” – or “Lets quickly do a fan page” or any of the other helpless social media marketing tactics. This is NOT going to work in an enterprise.
So what is it then?
The answer: “Find out what your customers do in the social web”.
The biggest fear: “They are probably NOT using social media”.
The response: “Find it out”.
Two simpler steps:
New Social Relationship Management software changes social media from network focus to people focus.
Posted by Marita Roebkes in General
Monday, 16 November 2009 00:23
New Social Relationship Management software changes social media from network focus to people focus.
Social Relationship Management redefines social media. Will this mark the end of network dominance?
Nov 15, 2009 – Xeequa Corp, a 3-year-old social media software company, conquers the ever-growing complexity of social media with the invention of Social Relationship Management. While up till now, people focused on having a presence in relevant social networks, Xeequa’s new product, XeeSM (pronounced “see sam”), is shifting the focus from network centric to people centric.
…XeeSM Press Release –
Thanks everyone for helping us launching XeeSM
Marita
http://xeesm.com/maritar
Introducing Social Relationship Management
Posted by Axel Schultze in General
Monday, 9 November 2009 15:23
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We are all challenged by the fast growing number of social connections, the mix between business and personal friends, the many sites and locations and trying to make good business sense out of this.
The new Social Relationship Manager, XeeSM/SRM will help business managers to more professionally manage their connections in the fast growing social web. Social Media can quickly become overwhelming and good tools are necessary to focus on time and resources as well as business alignment with the social engagement.
Please join our introductory event November 16, 10am (PST)
Agenda: - Main business aspects of social media – a cross functional engagement. - 80% of purchases are based on recommendations. - How to become part of the recommendation chain? - A new relationship challenge.
- How the new “Social Relationship Manager” works - Bringing relationships and business objectives in alignment - Creating SRM Flights - Building relationship flights with your team - How to share information across company boundaries - Using SRM in a sales department - Using SRM in the product management department - Using SRM in the marketing department - Using SRM in the service department - Using SRM in the HR department
- The future vision of SRM - Where do you go from here.
Participants will have access to the XeeSM/SRM private beta version.

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