Posts Tagged ‘Marketing’
Your sales process is old – and it sucks
Posted by Axel Schultze in Best Practices, General, Social CRM, Social PRM
Thursday, 11 February 2010 01:02
* Lead qualification is nonsense because there are not enough leads.
* Cold calling is less and less effective as nobody returns the call.
* You no longer see inquiries because prospects google their stuff.
* Email lands in spam filters and advertising is ignored
* Reference selling is old because clients find the real users of a product themselves in groups, online communities or blogs like this.
* Consultative selling is limited as you are no longer the most trusted person – nor is media or the “independent” analyst
* When a client comes to you – they know what they want and what price they are willing to pay.
Sales Process 2010
Posted by Axel Schultze in Best Practices, Social CRM, Social PRM
Friday, 29 January 2010 16:50
The one thing many Social CRM architects forgot to think about is to redesign sales processes to correspond with the way people buy today. When I explore Social CRM solutions with customers, the new social sales process is the real eye opener for most. In essence: CRM was based on sales processes designed in the 70’s, 80’s and 90’s. But then everything changed.See the new Sales Process 2010 on Paul Greenberg’s Wiki.
Social CRM is not only a reflection of that change but need to provide concepts for average sales people – how on earth they need to do differently in their everyday life.
Join us for our February 11 event Social Selling 2010
Axel
http://xeesm.com/AxelS
http://crm20.pbworks.com/Sales-Processes-2010-(NEW)
XeeSM under top 100,000 in Alexa
Posted by Axel Schultze in General
Monday, 16 November 2009 12:40
Thanks to all of you – in just a few month after opening the doors we already made it to the top 100,000 in Alexa – that is impressive.
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