Posts Tagged ‘Best Practices’
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Your sales process is old – and it sucks
Posted by Axel Schultze in Best Practices, General, Social CRM, Social PRM
Thursday, 11 February 2010 01:02
* Lead qualification is nonsense because there are not enough leads.
* Cold calling is less and less effective as nobody returns the call.
* You no longer see inquiries because prospects google their stuff.
* Email lands in spam filters and advertising is ignored
* Reference selling is old because clients find the real users of a product themselves in groups, online communities or blogs like this.
* Consultative selling is limited as you are no longer the most trusted person – nor is media or the “independent” analyst
* When a client comes to you – they know what they want and what price they are willing to pay.
Pretty eventful February
Posted by Marita Roebkes in Best Practices, Events, General, Social CRM, Social PRM
Friday, 29 January 2010 14:38
A two hour training about the new social selling and how to use XeeSM FLIGHTS .
How XeeSM/PRO can make all the differences to a social business.
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XeeSM in action and learn how social selling processes match the social way people buy.
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If you are interested to become a XeeSM Business Partner and help your clients to implement the PRO or Enterprise edition of XeeSM, you learn all about the partner program, partner benefits and business opportunities.
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Deal Registration is one of the most strategic partner programs. Yet, most programs are the way the were in the 80’s. Adoption is still an issue and many of the registration systems are quite expensive. Based on deep experience with indirect channels Xeesm’s XeeREG takes deal registration to a new level.
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Where to start in Social Media? A fresh look from a different angle.
Posted by Axel Schultze in General
Saturday, 5 December 2009 11:49
After discussing and consulting with probably 100 executives in all industries the number one reaction has been:
“I get it, I know we gotta do something – but where do we begin?”
It can’t be “Hey everybody go on Twitter” – or “Lets quickly do a fan page” or any of the other helpless social media marketing tactics. This is NOT going to work in an enterprise.
So what is it then?
The answer: “Find out what your customers do in the social web”.
The biggest fear: “They are probably NOT using social media”.
The response: “Find it out”.
Two simpler steps:
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Xeesm was recently featured in a book developed by Hollie Clere of Clere Communications; to better equip Telecommunications Professionals in Social Media. It discusses the different terminology, applications and functionality of the Social Media CRM Tool.