Category: Social CRM
My tire dealer’s Social CRM
Posted by Axel Schultze in Best Practices, Edge, Flights, General, Social CRM
Monday, 21 June 2010 10:24
My tire dealer (Western Tire) and my local car dealer are using social media in an innovative way – different from what people may think and very successful.
First what they didn’t do:
- No fan page
- No online community
- They have both no blog or any major “presence”
Now what they do:
- The majority of their team mates have an account in Facebook, Twitter, and MySpace
- They asked their clients if they are in the social web and if they may connect. In order to make it easy for all parties to exchange the sites and networks they asked them to share their Xeesm (a little free tool to keep all your social sites).
The Social Technology Cloud
Posted by Axel Schultze in Edge, Flights, General, Partners, Social CRM, Social PRM
Thursday, 17 June 2010 09:16
The level of confusion around technology and technology definitions is increasing. The Social Media Academy together with Xeesm worked on a way to resolve confusion and help explain the major pillars of the Social Technology Cloud.
Starting with Xeesm/Edge!
Posted by Rob Stevenson in Best Practices, Edge, Events, Product News and Updates, Social CRM
Thursday, 27 May 2010 22:34
For those of you who have an access key for Xeesm/Edge!, here are a few instructions for an easy start. We will add the training presentation as soon as it is completed.
1) Important:
Keep in mind that this is not a 1:1 version of traditional CRM but a new way to interact with clients. Xeesm/Edge! is an “Open Sales Engagement” System.
You may want to read this white paper to get familiar with the idea of social selling:
http://xeesm.com/_/site/index.php/best-practices/social-selling/
Social CRM in 140 Characters
Posted by Axel Schultze in Best Practices, Edge, Flights, General, Social CRM
Tuesday, 25 May 2010 21:28
#SCRM Empower sales teams 2 strengthen relationships, understand needs, collaborate across company boundaries 4 predictable mutual success.
A lot has been said about Social CRM and what it may be. For some it is just a strategy, for other just some social features to traditional CRM. For some it is about business rules, workflow, processes with social characteristics and for some it is just a reaction to market changes, and then it includes attributes like trust building and loyalty. Do we need yet another definition?
Well, once we decided to build a S Y S T E M to S U P P O R T any of the strategies, philosophies or processes and more importantly include the social and collaborative aspect, we need to make some sound considerations:
Taking SCRM theory and putting it into practice
Posted by Axel Schultze in Best Practices, Edge, Flights, General, Social CRM
Saturday, 22 May 2010 05:14
In one of the Social CRM experts groups fellow group member Michael Brito asked some very interesting questions. I thought it’s worth sharing with all Xeesmer.
Let me share some real world experience (We / our partners, do about one Social CRM implementation per week right now):
1. Who owns social CRM (It’s easy for all of us to say everyone does, but that’s not reality quite yet; even for basic social media marketing)
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