Category: Best Practices

My tire dealer’s Social CRM

My tire dealer (Western Tire) and my local car dealer are using social media in an innovative way – different from what people may think and very successful.

First what they didn’t do:
- No fan page
- No online community
- They have both no blog or any major “presence”

Now what they do:
- The majority of their team mates have an account in Facebook, Twitter, and MySpace
- They asked their clients if they are in the social web and if they may connect. In order to make it easy for all parties to exchange the sites and networks they asked them to share their Xeesm (a little free tool to keep all your social sites).


Xeesm/SocialFinder – Know where your customers are

Finding all the social networking profiles of your customers is tedious work. Some companies even shy away from engaging in the social web as they don’t even know if their customers are present in any of the networks. The new “SocialFinder” changes the way you look for your customers. With a single click we grind through approximately 400 Million records and augment your customer profile with social network profiles from LinkedIn, Facebook, Twitter, Flickr, Youtube and over 100 other sites.


Xeesm Featured in new book, “Social Media in Telecommunications”

Xeesm was recently featured in a book developed by Hollie Clere of Clere Communications; to better equip Telecommunications Professionals in Social Media.  It discusses the different terminology, applications and functionality of the Social Media CRM Tool.

Hollie states, “After creating profiles on multiple mediums, discovering things I like and don’t like, I have found that with Telecom; there are specific social media spaces that were more effective than others. 


Starting with Xeesm/Edge!

For those of you who have an access key for Xeesm/Edge!, here are a few instructions for an easy start. We will add the training presentation as soon as it is completed.

1) Important:

Keep in mind that this is not a 1:1 version of traditional CRM but a new way to interact with clients. Xeesm/Edge! is an “Open Sales Engagement” System.
You may want to read this white paper to get familiar with the idea of social selling:
http://xeesm.com/_/site/index.php/best-practices/social-selling/


Social CRM in 140 Characters

#SCRM Empower sales teams 2 strengthen relationships, understand needs, collaborate across company boundaries 4 predictable mutual success.

A lot has been said about Social CRM and what it may be. For some it is just a strategy, for other just some social features to traditional CRM. For some it is about business rules, workflow, processes with social characteristics and for some it is just a reaction to market changes, and then it includes attributes like trust building and loyalty. Do we need yet another definition?

Well, once we decided to build a S Y S T E M to S U P P O R T any of the strategies, philosophies or processes and more importantly include the social and collaborative aspect, we need to make some sound considerations: