Social CRM is a tectonic shift from an inhouse closed data administration system to an open collaborative cross company engagement system. There is not much left from the old world except: We still want to sell our products, predict the outcome of the engagement and be able to measure success.

Traditional CRM	Xeesm/Edge! (sCRM)
You keep all records up to date yourself	You use the contact information that is provided and updated by the prospects and customers, providing you with the most up-to-date database ever.
Your information circle around company name, contact name, physical address, fax, phone and some more administrative background	Your information is focused on people and their respective profiles, communities, places and spaces where they are active in. Updates, news, changes and whatever is on top of your clients mind is instantly visible.
You store profile information, birthdays, hobbies, and hope you capture the most important information about your top customer. But visibility is limited and you can’t do it for everybody.	All the information is presented through the various profiles in the social web. You have the links to all their places and spaces – nothing you need to do – at all.
You manage campaigns, nurture data, blast out emails, do cold calls (mostly leave messages) and hope something sticks. Your customer is a line item in your list.	You individually visit your clients where they are, you respond conversationally what they communicate and get to know them and what they care most about. While this sounds like tedious work, you reach four times as many clients than through traditional methods.
You call your partners routinely and may get 5 – 10 contacts per day if you are really top notch. This limits your ability to quickly get more sales in at the end of the quarter.	You touch base with about 50 customers per day in less than 4 hours, allowing you to respond to activities and questions they may have. This gives you a much grander chance to close more business at the end of the month or quarter.
You report about each call or face to face visit. You will typically have 2 to 5 entries per month.	Xeesm/Edge! makes the reporting for you, tracks every visit and records / time stamps the activities. All you need is a mouse to point and click – no more typing.
At the end of the day, traditional CRM systems are data administration and reporting systems. It’s the bookkeeping function of sales, with no real help to sell.	Xeesm/Edge! is fundamentally different in two ways: a) the customer is connected to your xessm and you can jointly work on a project a so called Flight! b) the whole system is architected around value contribution – not administration and control.
Most CRM systems are not very easy to use, hard to configure and setup, and usually a data silo in ones company’s organization.	Very easy to use, no training required, with the opportunity to make it as open or as closed as a company decides to do. The real power is it’s underlaying connection store to aggregate contacts from all departments and their respective social business applications like Xeesm/Flights! for marketing, Xeesm/Flights! for product management and so forth.
Lead qualification is one of the core features in traditional CRM systems	But there aren’t enough leads to make a qualification process for sales worth while. Instead Xeesm/Flights! provides an easy way to qualify and nurture leads and move opportunities into Xeesm/Edge!, leaving Edge! a real sales tool not a lead qualification engine.
Traditional CRM is an isolated internal system.	Xeesm/Edge! lets you share opportunities not only within teams but with partners and even with your customer to truly collaborate over an opportunity.
Partner integration typically requires a separate system (PRM).	As the concept of sharing goes bejond the company boundaries and EDGE! is based on a powerful connection system, partner integration is a breeze.
Integration into the existing IT infrastructure is one of ther first requirements and typically delay not only the implementation but also the time to value.	The moment you think open architecture and collaboration across company boundaries you will notice that a large part of the collaborative aspect is to cater to the needs and processes of customers and partners. Integration isd reduced to summarizing data which makes the integration work easier and much faster.
Key value proposition	Key value proposition
- Automating business processes, reducing any kind of manual work. - More control and management as well as comprehensive reporting.	- Individualizing the customer engagement and focusing on the relationship part for a better customer experience. - High speed, high reach sales model to reach out to more people in a shorter period of time and increase sales effectiveness.